Social Media Optimization
Are sounds familiar, doesn’t it? Of course, it does. Social Media Optimization, as well as Search Engine Optimization, has the same goal — to reach a large number of people and thereby increase product and brand awareness. If SEO works, this should too. But, SMO (Social Media Optimization) is harder than its similar-sounding counterpart SEO.
SEO basically gives you what you want, no questions asked. But, in the case of Social Media Optimization, it is a trial and error process. First, it is essential to determine what content is most likely to attract customers on a particular social media platform. Then, you use similar content over and over to gain more customers.
Gaining customers is good, but, where is this related to Search Engine Optimization? Having a strong social media presence can affect your search engine ranking positively. Google (or any web browser for that matter) is more likely to suggest a company that has a strong social media presence than a company that does not have a strong social media presence.
Look at big companies, whose names if you type into the search bar of a search engine will give results that include links to their social media page on the first page of the SERP. If your social media is well optimized, your rankings will definitely improve. That is how SEO (Search Engine Optimization) and SMO (Social Media Optimization) are connected.
Should you just make accounts on all social media platforms?
This might seem like a good idea, but, it’s not worth it in the long run. Just focus on the main social media platforms, where you are getting customers from. Focus on such platforms and establish a strong presence on such platforms. If you are trying to be active on every social media platform available, it will be too much of a hurdle to look after all those platforms. Focusing on the result-yielding ones is a wise choice.
Are there things to consider in this Social Media Optimization Field?
Other than the usual social media platforms used for the purpose like Instagram, Facebook, and such, YouTube is an overlooked platform. Why is YouTube important? It’s all videos? What are we supposed to do? Make a video for each product? No, but yes. YouTube is the another popular search engine. And, you must have noticed some videos present while searching for something, even though you didn’t ask for videos explicitly.
These videos are why you need to be on YouTube more than on any other platform. It’s a sure way to get on the front page of the SERP. See how Social Media Optimization and Search Engine Optimization go hand in hand?
Do yourself a favor and make a channel on YouTube. What content do you post there? Product introduction videos or a product tutorial or something of the sort. This will definitely improve your search engine rankings and will establish your presence on social media platforms. Two birds with one stone.
More people will get to know about you. And there’s this popularity - trust factor. If you are popular, you can be trusted. Another way for customers to flow in.
So, Social Media Optimization though is harder work than Search Engine Optimization, will give you incredible results. One could say SMO is as important as, if not more than, SEO. Social Media Optimization will get your company to new heights. That’s for sure. You cannot just overlook something like this. Invest and grow. The phrase applies ridiculously well for Social Media Optimization.
We at TGI Technologies, one of the best digital marketing companies in Perth, Australia, can help you establish a strong social media presence and improve your search engine rankings, thereby improving conversion. We look forward to helping any ambitious person who needs social media optimized.
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